Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Virtual Events’

Virtual Event Platforms are not Virtual Events, the presentation

By Steve Gogolak

What does that title mean, anyway? At the Virtual Edge Summit this week I presented a concept that was echoed over and over again by other speakers: objectives first, technology second. The entire idea behind my talk was that you cannot expect the technology provided by a virtual event platform to magically create an event experience. Instead, you need to define an experience based on your objectives and then look to technology to enable it. Check out the free video of the session as well as the slide deck posted below.

Virtual Edge Summit and The Future of Virtual Events Roundup

By Steve Gogolak

One of the most anticipated sessions at the Virtual Edge Summit, now in its second year, was The State (and Future) of Virtual Events. With a whopping eight man panel, including the leaders of every major technology platform, the insight into the industry was unprecedented. I’ll attempt to boil down the key points from the one hour session here.

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