Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Virtual Events’

Unisfair acquired by Intercall: good or bad?

By Steve Gogolak

Unisfair, Cramer’s Virtual Event partner for the past two years, announced today that it has been acquired by InterCall, a subsidiary of West Corporation.  So, is this a good thing?  Well, time will tell, but we see it as a positive step not only for Unisfair, but for the industry as a whole.  I take it as a sign of confidence when large industry players get in on a new market and I’m glad that InterCall saw the same value in the Unisfair platform, business model and executive team that we did back in 2009.  Nice going, guys.

You can read about the acquisition from Intercall’s perspective.

Tags: , ,
Posted in Virtual Events, Webcasting | Comments Off

Creating Engagement for Virtual Event Experiences

By Steve Gogolak

A few months ago I sat down with Todd Hanson over at ROI of Engagement for a discussion about engagement during virtual events: how to create it and how to measure it.  Here’s a recap of Cramer’s model of thinking.  You can check out the full conversation along with many others over on our insights page at crameronline.com.

Tags: , , , ,
Posted in Marketing Technology, Measurement & Analytics, Virtual Events | Comments Off

Virtual Event Evolution – what will happen next

By Steve Gogolak

Fellow Virtual Event blogger Dennis Shiao has taken a fantastic step toward innovation by suggesting in a recent post that the community come together to develop a “wish list” of sorts for what virtual event platform companies should consider on their product road maps.   After Dennis twisted my arm (not really), I jumped in and contributed to the thoughts already laid out by he and Miguel Arias over at Imaste.  Check out our thoughts on the wiki Dennis created.

So here’s a good chance for you to weigh in down in the comments.  Perhaps consider answering one of these questions:

  • What do you hate most about virtual event technology?
  • What one current feature, if removed, would cause the world to end?
  • What is the one piece of technology you want inside virtual event platforms that isn’t there yet?

Tags: , , , ,
Posted in Virtual Events, Webcasting | Comments Off