Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘virtual event’

Do people really stay online all day for a virtual event?

By Steve Gogolak

asleep at the computer

Good question! Unfortunately, the answer is no, but they stick around for a lot longer than you would think.  Perhaps we should rephrase to, “How long do people stay online at a virtual event?”  Much better.   Recent data coming from events run by Unisfair show that users will stick around for between two and three hours at a time.  I’ve seen this first hand with the events we’ve run, too.  That said, there are a lot of variables baked into that generic number.

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