Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Viral Marketing’

Tweet For a Treat: Using Twitter For Measurable Word-of-Mouth Marketing

By Scott Kiekbusch

Imogen Heap is both an outstanding musician and an avid user of social media.  She is a video blogger, has used the photo sharing website Flickr to solicit user-submitted imagery for her album art, and she has actively posted content to her Twitter account throughout the recording of her latest album.

Imogen Heap, Ellipse Campaign
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If you can imagine it, they can fake it – Samsung Omnia Launch

By Rob Everton

Samsung wanted to make a splash among the hardcore enthusiasts for their new Omnia mobile phone. They realized that the most rabid freaks who follow the phone industry love to produce and watch videos of hot, new, impossible to find products being “unboxed”. It’s a geek ritual that dates back to the days of the stone abacus, when new models were opened in a public square by the winner of a lottery, who had to be a virgin, and who was later fed to a large snake feet first. Clever Samsung saw an opportunity to create the best fake product unboxing video ever. They hoped it would go viral among those hardcore box-watching enthusiasts, who would put it on their blog, Digg it, Tag it, and Tweet it. Ideally it would also spread virally among the second-tier of enthusiasts who actually have to buy the products before opening them. It apparently worked, and I’m obviously one of those geeks. Extra bonus: Now you don’t have to wait for technology to catch up in order to realize your brilliant packaging ideas – just fake it with computer graphics and clever video production.

Found on Engadget.

Pitvertising – Armpit Video for Right Guard Ads

By Rob Everton

At Cramer, we have inserted little video displays into some crazy places. But so far, we’ve never had the call to stick them into people’s armpits. There are, I suppose, a few other undiscovered bodily territories that we have thus far avoided turning into video billboards. I’m sure Ridley Scott has tried them all.

For videos that really stink.

According to Ananova, who also deserves credit for the image, and through Engadget, we learned of Right Guard’s underarm video displays that are, fortunately, not scratch-and-sniff. They do manage to redefine awkward as one leans in to get a better, um, look.

I’m still waiting for the “back of head display” so we can give everyone at a general session a “jet blue” experience.

The bottom line here is that – if you can think of a cool reason to put video somewhere, it can be there. I would just try to think of places that people WANT to look and where people are ALLOWED to look.