If you read my post about Home Depot’s Augmented Reality Gift Cards in time for the holidays then it should come as no surprise that Hallmark has launched its own Augmented Reality campaign in time for Valentine’s Day. The AR Valentine’s work exactly as one would expect: Open the card, visit the site, and experience an augmented reality version of the card you received. Why spend money embedding sound-bytes or pop-up elements into a card when you can go digital with more immersive results?
