Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘twitter’

Thoughts on Virtual Events from PCMA 2010

By Steve Gogolak

So I think I took the advice of my last post a little bit too seriously.  Sorry for that long delay!!  Anyway, I just got back from PCMA 2010 after speaking about Virtual Events.  Talk about a hard place to talk about Virtual Events: a conference of face to face (F2F) meeting planners!!  About 200 people were kind enough to listen to my thoughts about how Virtual Events can compliment face to face events or, dare I say, replace them if need be.

Out of that discussion came lots of familiar questions and I’ve decided to address them on awidernet here in more detail than I was able to in person (see, online tech providing added value to a face to face encounter!).  I’ll kick it off with the list and address the first topic in this post and get to the remainder in the next few days.

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The Real-Time Web

By Rob Larsen

trending

If you try to keep up with the evolution of the internet (and I do), you’ve probably heard some talk that the “Real-Time Web” is the Next Big Thing.  It’s come up most often in reference to Twitter,* but there’s a lot more to the discussion than just Twitter.

What follows is a basic primer on the topic.

What We Mean When We Say “Real-Time” and Why It’s Important

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Tweet For a Treat: Using Twitter For Measurable Word-of-Mouth Marketing

By Scott Kiekbusch

Imogen Heap is both an outstanding musician and an avid user of social media.  She is a video blogger, has used the photo sharing website Flickr to solicit user-submitted imagery for her album art, and she has actively posted content to her Twitter account throughout the recording of her latest album.

Imogen Heap, Ellipse Campaign
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