In keeping with Colin’s post about some of his favorite books I thought I would add my comments about a recent book I finished. Every now and then I like to read something that is completely misaligned with my opinions. No, I’m not a sadist, but I like to challenge to my opinions every now and then. (Seriously?) Yes, seriously.
So you’ve decided to spend more on digital marketing to promote your product/business—pay-per-click, online banners, social media, email, etc. You’ve done your research, examined keywords, optimized ad copy, qualified the leads on your email list, grown your social network all in an attempt to send an avalanche of traffic to your… homepage?!
Unisfair and Cramer are hosting a free virtual event this Wednesday, September 16 from 12-4pm EDT:Building a Virtual Engagement Strategy through Social Media, and you’re invited.
