Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Social Media’

Are blog comments really effective?

By Steve Gogolak

I finished reading Inbound Marketing, an incredible book by Brian Halligan and Dharmesh Shah over at Hubspot, a few weeks ago and it, along with The New Rules of Marketing and PR by David Meerman Scott, advocates for new bloggers to begin reading relevant industry blogs and comment on posts to begin to engage in the conversation.  I couldn’t agree more – that’s what I did a while back when I began writing for aWiderNet.  Only problem is that I feel like the value of the comments on every blog I read are diminishing because there are now tons of people posting for exposure.  Google corrected the link love issue by recognizing links posted as a comment on blogs and removing all authority they might generate to the resulting clickthrough page, but people still seem to try.  Why is that?

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Avoiding The Content Delivery Bottleneck

By Scott Kiekbusch

Recently, I came across this tweet (a quote by Seth Godin), and it got me thinking:

“The world works too fast for centralized control.”

—Seth Godin

Does the content publishing process of your organization meet the expectations of today’s dynamic, real-time information driven world? Or are you experiencing a content delivery bottleneck?
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Requiem For The Antisocial

By Scott Kiekbusch

You there – the anti-social media marketing professional – it’s time to throw in the towel. The ideas and opinions of millions of consumers shared publicly (sometimes very publicly) via online communities have shattered your ivory tower where brands and messages are the sole control of the marketing and public relations departments.

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