Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘social’

Requiem For The Antisocial

By Scott Kiekbusch

You there – the anti-social media marketing professional – it’s time to throw in the towel. The ideas and opinions of millions of consumers shared publicly (sometimes very publicly) via online communities have shattered your ivory tower where brands and messages are the sole control of the marketing and public relations departments.

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Tweet For a Treat: Using Twitter For Measurable Word-of-Mouth Marketing

By Scott Kiekbusch

Imogen Heap is both an outstanding musician and an avid user of social media.  She is a video blogger, has used the photo sharing website Flickr to solicit user-submitted imagery for her album art, and she has actively posted content to her Twitter account throughout the recording of her latest album.

Imogen Heap, Ellipse Campaign
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