Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Production & Post’

The Complexities of Video Encoding

By Steve Gogolak

Where to start?  I just got through watching a (boring) webcast that was all about video transcoding and the first 15 minutes were spent explaining the breakdown of terminology for talking about digital video.  It occurred to me that everyone uses different terms to talk about video (codecs, formats, containers, etc) and our readers would probably benefit from a little explanation so the next time they need to “get their video on the web” they know what they’re really asking for. Read This Post

Diggnation Hits 200th Episode

By Steve Gogolak

Diggnation, the popular podcast featuring Digg.com founder, Kevin Rose, and his “sidekick,” Alex Albrecht—both arguably two of the most influential names in social media—distributed their 200th weekly episode on April 29th via their podcast RSS feed from Revision3.com.  The milestone isn’t anything remarkable, but it does, in fact, solidify the podcast medium as a viable means for exclusive distribution of a popular show.

Robert Scoble, popular blogger in the tech world, writes in a post that is over 2 years old, “Actually, the fact that Diggnation is bringing in the ad dollars means I’m aiming too high. What a brilliant idea. Get together on a couch. Drink some beer. Tell people what you think. And collect cash.”  Note that he mentions how over 200,000 people watch the weekly show, and that number is even higher today.

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