Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Mobile’

“Arcade” Light Installation

By Greg Jones

Check out this light installation by Project Blinkenlights from 2002 in Paris. It’s a pretty amazing full-building display with a 20×26 pixel wall on which to show video and play games. You may have heard of this one before, or similar projects, but Arcade allowed everyone to play games, such as Tetris, on the building with only a cell phone. They also utilized spotlights in every window hooked up to a dimmer, allowing for a full spectrum of gray tones.

Not too shabby for 2002! I’d love to see more of these in the US, especially around conventions and shows. If you have any other examples of full-building light displays feel free to post them in the comments. Thanks @ashaman212 for the link!

Here’s My Card…

By Greg Jones

A firm handshake and the exchange of business cards will always be the preferred method of making honest connections, but it isn’t the only option available anymore.

Moo’s custom printing solutions are for those seeking to design and order personalized business cards online. Buyers can browse galleries of ready-made designs or import their own gallery of images to work from. Either way, users are presented with a beautifully simple interface to customize and buy their creations. Business cards come in the standard 3.5”x2” and the highly collectable “MiniCard.” Here are a few MiniCards I made:

Cramer MiniCards

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Merging our Digital and Physical Worlds

By Greg Jones

Being new to A Wider Net’s team of writers, I would like to introduce myself: Hi, my name is Greg Jones. Good intro, right? I have followed A Wider Net for the past few years and jumped at the opportunity to participate. My bio can be found on the About page if you would like to know a bit more about me. You can always follow me @gregjonesonline on Twitter as well. And with that, on to my first post!

As a culture that craves technology, a simple question must be answered: How does one connect our digital and physical worlds in a way that has real world value?

It is a virtually untapped avenue for marketing which requires a new way of thinking about applications, content and interaction to turn a ROI. With very few industry leaders and developers, it can be difficult to invest time and money into the unknown, but stand still and you will fall behind.

One concept gaining traction is Microsoft Surface. Hopefully, everyone has heard of Surface by now—but how many have actually used one, and was it a worthwhile experience? Microsoft has displayed a growing number of applications on Surface which are starting to break new ground in the right direction. Imagine sitting down at a restaurant, pulling up a digital menu, ordering drinks, meals, desserts, splitting tabs, calculating tips and charging to a debit/credit card—all on the surface you are eating from. That has real world value and customer appeal, period. It might not be feasible (or sensible) everywhere, but it exemplifies the notion that someday applications which enhance a real-world experience will be the norm.

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