We recently had an excited discussion on our corporate Yammer feed about mobile apps and what sort of content was appropriate for a custom app vs a mobile-optimized website. The conversation was sparked by our UX guru, Brian Yoder who posted an article from Wired Magazine titled “The Web Is Dead. Long Live the Internet.”
I jumped on that idea right away because I see the line between apps and sites as pretty clear cut, noting that the article is “true, but i’m not sure that browser-based stuff is ‘dead’ completely. It seems like people are going to apps for specific, recurring tasks while the “web” is being used more for seeking out information. there is also something scary about moving from an uber-compatible web to a lot of different, incompatible device platforms.” Read This Post