Cool New Marketing Technologies: Caught and Served

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Tweet For a Treat: Using Twitter For Measurable Word-of-Mouth Marketing

By Scott Kiekbusch

Imogen Heap is both an outstanding musician and an avid user of social media.  She is a video blogger, has used the photo sharing website Flickr to solicit user-submitted imagery for her album art, and she has actively posted content to her Twitter account throughout the recording of her latest album.

Imogen Heap, Ellipse Campaign
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