A few months ago I sat down with Todd Hanson over at ROI of Engagement for a discussion about engagement during virtual events: how to create it and how to measure it. Here’s a recap of Cramer’s model of thinking. You can check out the full conversation along with many others over on our insights page at crameronline.com.
By Greg Jones
Projection mapping has come a long way in a relatively small period of time. It stimulates the senses, breaks the convention of 2D displays, and frees video from expensive screens and places them on everyday objects. The technique has been used in installations, experimental films and is starting to appear in advertising.
Johnny Chung Lee’s Automatic Projector Calibration thesis work focused on fitting a projected image perfectly onto a moveable target without distorting the image. He accomplished this by embedding light sensors into portable displays to allow the projector’s calibration cycle to recognize the boundaries of the display. His thesis went further to state that if we combine visible light and infrared light in one projector, we can create a single calibration-free device which is able to perform invisible location tracking to match projected light to any surface at any angle.
In his words, “Embedding light sensors to enable automatic projector calibration allows us to rethink projection technology.” Pretty cool stuff.
Projection mapping in installations has the unique advantage that the geometry of the space can be precisely controlled and mapped to. Using projectors to project colored light onto white surfaces in a dark room can have a tremendous impact. When every angle and every corner has been mapped, light installations have the ability to transform every surface of complex objects into video displays. A great example of this is Envision – Step into the sensory box.
I’ve seen several in my day… the RFP (more formally known as the Request For Proposal); everything from one-sheeters to novellas – wacky Craigslist posts to formal fill-in-the-blank protected Excel documents. The RFP can come in many forms—some good, some awful. This post will hopefully guide you in the RFP preparation process to make sure that your RFP is clear, contains the most relevant information and ultimately gets you the results you’re looking for.
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