After putting in all of that hard work getting your virtual event off the ground, you face the hard truth that you need to get more people in front of your amazing content. There are a lot of traditional ways to acquire audience. You could send out mailers (expensive!). You could buy email lists (spam!). You could put a flier on some telephone poles (tedious!). Or, you could take advantage of a massive amount of personal referral power! Easy wins, right?
Facebook events are quick to set up, come with a bunch of options for configuration and are FREE. Mari Smith has an excellent post about effectively using facebook to promote your events that every event-based marketer should check out.
Are blog comments really effective?
By Steve Gogolak
I finished reading Inbound Marketing, an incredible book by Brian Halligan and Dharmesh Shah over at Hubspot, a few weeks ago and it, along with The New Rules of Marketing and PR by David Meerman Scott, advocates for new bloggers to begin reading relevant industry blogs and comment on posts to begin to engage in the conversation. I couldn’t agree more – that’s what I did a while back when I began writing for aWiderNet. Only problem is that I feel like the value of the comments on every blog I read are diminishing because there are now tons of people posting for exposure. Google corrected the link love issue by recognizing links posted as a comment on blogs and removing all authority they might generate to the resulting clickthrough page, but people still seem to try. Why is that?
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Tags: blog, comments, google reader, hubspot, inbound marketing, linkedin, rss, Social Media
Posted in Digital Marketing, Social Media Marketing, User Experience | 2 Comments »