Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘ipad’

Flipboard Turns iPad into Social Magazine

By Greg Jones

I never thought I’d say this, but I kind of want an iPad. Why? One App which was recently released makes so much sense that it has single-handedly changed my perception of what being socially active on the web should be.

Flipboard is the App, and it promises to unify all of your social media consumption and interaction in one place. Flipboard pulls all of your friend’s tweets, Facebook posts, etc into a digital magazine where you can view thumbnails of and click to read full articles of everything your social circle is linking to online.

The app has a very natural “flip” gesture to turn pages and navigate, but better yet, it allows you to comment back on anything your friends are posting, all from one place. It makes so much sense it’s surprising it took so long for someone to make our lives a bit easier!

What would show up on your Flipboard? How would you apply this app to your business?

Using video on your website to launch a product: Apple iPad Case Study

By Steve Gogolak

Using video during a product launch campaign is a no brainer, especially if you have a complex product.  If you’re creating a microsite for your new product as the hub for all of your communications, the first thing people see when they land on it should be a product demo video.  No amount of text or graphics can compete with the compelling nature of having a video “pitch” you on how the product works, why it’s better than the competition, how it will save me money, etc.

We can take a cue from the product launch masters over at Apple regarding how to properly use video to launch a new product on your site.  The first image we’ll take a look at is the primary content area on Apple’s homepage.  Notice how devoid of text it is? The entire image is a link that drives to the iPad site.

Apple.com Homepage

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