Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Innovation Day’

Innovation Day – The Day After

By Rob Everton

Innovation Day has come and gone and some of us will never be the same.

We had a great turnout, despite the pounding rain and brutal traffic. To anyone who attended, and to the companies who loaned us their products and their great people, THANK YOU. You made Innovation Day very special.

We should have a gallery of photos up by tomorrow. I haven’t received them yet, so I think I’ll wait for those before posting a throrough recap.

I feel like I should list a few highlights for you. That’s pretty tough because there were so many great products here. I will tell you a few things that surprised me, however.

Top of my list of surprises was the Scalable Display Technology demonstration. They showcased a tool that automatically aligns and blends multiple video projectors into one wide perfect image. They demonstrated with four projectors – a process that, historically, would have taken a seasoned pro hours or even a full day to perfect. This device did it in one minute, and it looked amazing.

The Philips 3D LCD screen was by far the best autostereo display I’ve ever seen.  It had fantastic depth, brightness, and sharpness.  The Akira seamless plasma array in an odd configuration was breathtaking. And without question, the things that people had the most fun with were the Lightspace interactive dance floor and the GestureTek GroundFX.

More to come as we recap Innovation Day.  Sleep has made a WORLD of difference.

Pharma-Themed Promotional Item Nirvana

By Rob Everton

sourcery1.jpgGet these products to an ER! Some look like human hearts. Others – stomachs, livers, and lungs. Welcome to the fine art and science of Pharma-themed promotional items. Need a capsule-shaped tape dispenser? How about a hypodermic syringe USB memory drive? Maybe you don’t, but in the world of pharaceutical shows, this stuff is gold. And I found the BEST catalog of pharma-tchotchkes. Sourcery, a prominent high-tech promotional item manufacturer, has a division named, oddly, SourceryPharma, and they have an interactive flash catalog full of amazing products.

While I can’t see myself wanting to lock my bike with what appears to be an artery stemming from a human heart lock, I love the USB syringe and USB lighted beakers. There are tons of items in their catalog that make you shout COOOOOOOL!

They’re coming to Innovation Day with a basket full of goodies, and I can’t wait. I try to take joy in the little things. Even if those little things are pill-shaped LED Flashlights and Lung-shaped staplers. Coooooool.

Innovation Day Setup Day 1

By Rob Everton

The place has begun an amazing transformation. The main studio, which will feature six different LED display technologies from Element Labs, the ScentAir scent machines, and a fair amount of lighting, is sure to blow people away. These display products are incredibly bright and versatile, and with the 3D transparent illusions they create, I expect to see a lot of jaws hitting the floor.

The interactive demos, print samples, networking and collaboration demos, and the incredible 3D displays will get set up tomorrow.

I’m still working on my presentation materials <*bad*>. Needless to say, there’s a lot to distract me with 60 or so new products and technologies coming in the door. For that reason, I’ll make a quick post about a promotional item manufacturer that is coming, and then I had better get back to it. Tomorrow is going to be an exciting and LOOOONG day. Plus, it’s election day, and I have to get up early enough to vote on the way in.

By the way – we eventually did find the 10′ long coffin-shaped road case, and inside was a Mirage.