Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Green’

Green Media Show Ad Received Late, on Plastic

By Rob Everton

A local “Green” event sent me a postcard offering me a discount on registration. The event was the day before. Great….

Also – the postcard was made out of virgin plastic, with a recycle count of ‘1′. There’s a URL pointing me to a website where I can learn more about how it was made but I don’t plan to take the bait. If this was really a sustainable material they should have said so right on the card. Maybe I’m old school but sending a big plastic postcard, even if it can be recycled, to a corporate prospect who probably doesn’t have plastic recycling set up near their office seems completely wrong – especially in the context of an environmental-themed event.

I also won’t share the links to the event or the company making the card. As marketers, we can do better.

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Sony rolls out the big rig. Cool, but….

By Rob Everton

Sony has a really cool-looking mobile exhibit rolling around the country at >$4/gallon. I have to admit – it looks like a giant toy that I want to pick up and play with. It comes completely loaded with lots playable product demos in individually themed environments.

My only criticism, having not experienced it firsthand yet, is: In these days of ridiculous gas prices, thanks to the ultra-rich who continue to line their portfolios with speculated gluttony, and our fear of environmental Armageddon only surpassed by our fear of four more years of bush-alikes, why would you roll out an 18-wheeler the size of Delaware and drive around the country with a bunch of PlayStation’s? Compare that to Nintendo, who chose to associate themselves with a Smart Car in their launch campaign.

Having JUST co-written an article with Turtle Transit’s General Manager, Joe Doyon, in the May/June issue of Exhibit Builder Magazine about the use of smaller vehicles for mobile marketing, I’m a little sensitive to this sort of thing.

Compare:

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wii-car.jpg

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visualizing CO2 emissions

By Rob Everton

Having just written about the gas price visualization, I thought I should get this one in front of you, too: An Australian advertisement that helps you visualize CO2 emissions from every day tasks and devices by portraying the emissions as filling up black balloons and releasing them skyward. Very good storytelling.

The advertisement is part of a “black balloon” campaign which states that each balloon can hold 50 grams of greenhouse gas. You can even download a desktop widget so you can tally up the emission equivalents of leaving your computer running. It’s not a true “widget” because you have to install it as an applications, but it’s a great idea nonetheless.

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Loved finding this at Infosthetics.

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