Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘google’

Google Realtime – Google Updates

By Greg Jones

The Real time web has recently taken a giant leap forward. Before, if you wanted to find breaking news you had to subscribe to the feeds you thought would bring you that news. Now, Google has introduced real time search right in their search engine.

This allows your search query about earthquakes to bring up the Wikipedia entry first when using the default search, but by switching to “Updates” on the left-hand side bar, it pulls in the most recent tweets, status updates, blog posts, etc on the query. This allows a user to search more intelligently on a query, and provides individuals as well as companies to keep up with what the entire web is talking about at that moment in time.

Here is a video explaining Google Realtime:

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Introducing Android App Inventor

By Greg Jones

Google is set to release a web-based application called App Inventor which will enable everyone to create and publish their own android apps. You can currently only watch videos/tutorials and request access on the App Inventor site, but it should open up for beta testing soon.

Google chose to use a visual editor to appeal to those with little or no understanding of programming, and it looks like they are targeting classroom learning to begin with. The true depth of App Inventor will soon be known, and I hope it appeals to everyone who wants to create an app but doesn’t quite know how.

This is one more reason why Google’s open source platform is gaining huge popularity. The people come first.

The Real-Time Web

By Rob Larsen

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If you try to keep up with the evolution of the internet (and I do), you’ve probably heard some talk that the “Real-Time Web” is the Next Big Thing.  It’s come up most often in reference to Twitter,* but there’s a lot more to the discussion than just Twitter.

What follows is a basic primer on the topic.

What We Mean When We Say “Real-Time” and Why It’s Important

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