Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘google reader’

Do you surf or do you feed?

By Karen Shaffer

While surfing can be thrilling, it’s undeniably risky. Unless you know what you’re doing, do you really have any business being out there?

The same could be said about the Internet. While surfing has its moments, who really has the time to search this way on a daily basis?

RSS feeds and readers have been around a long time, but I’m still amazed when a colleague or friend confesses they have no idea what they are or how to use them.

Feed, baby. Feed. It will change your life.

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Are blog comments really effective?

By Steve Gogolak

I finished reading Inbound Marketing, an incredible book by Brian Halligan and Dharmesh Shah over at Hubspot, a few weeks ago and it, along with The New Rules of Marketing and PR by David Meerman Scott, advocates for new bloggers to begin reading relevant industry blogs and comment on posts to begin to engage in the conversation.  I couldn’t agree more – that’s what I did a while back when I began writing for aWiderNet.  Only problem is that I feel like the value of the comments on every blog I read are diminishing because there are now tons of people posting for exposure.  Google corrected the link love issue by recognizing links posted as a comment on blogs and removing all authority they might generate to the resulting clickthrough page, but people still seem to try.  Why is that?

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