Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Exhibits’

Ashes to Ashes: Honoring the Dead 2.0

By Rob Everton

I originally had two different titles for this post. The first was “Columbarium 2.0″ but given how long it took me to find the word for “a room full of urns full of cremains” I figured I stood a good chance of overtaxing everyone’s patience for obscure references.

The story is, indeed, related to cremated remains. But it’s also about personalized content. Yup – it’s about bringing your RFID card to a columbarium (or whatever they call it in Japan), swiping it in a private viewing area, and having a computer locate the cremains of your dearly departed from within it’s underground dead-abase and bring them up through a little viewport for you. It’s wildly high-tech and probably works better than those crazy RFID-based luggage handlers in airports. If the Japanese can use an RFID badge to bring you personalized contents doesn’t it seem more within your reach to use RFID badges at trade shows to deliver personalized content?

Video:

Oh, and my other title for this post? “RFID Technology Pulls Your Grandma out of it’s Ash Hole”

From CSCOUT

Two interesting gadgets that launched this week.

By Rob Everton

Two gadgets launched this this week that are worth mentioning here. The first is very well-known – the iPhone 3G. The second launched the day after to considerably less fanfare, but has big potential: The new HP TouchSmart2.

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The iPhone is the easiest to talk about. The stories of it’s runaway success are second only to the stories of how it has completely changed the cell phone industry in the United States. Now the iPhone 3G is poised for a worldwide distribution at a price point that may very well keep it sold out for the rest of the year. Adding a support for the high speed 3G networks, better battery life, true GPS, and a host of software improvements that will be shared with it’s older brother and the iTouch line of media players, the iPhone 3G is a significant evolutionary improvement to the iPhone. At $199 and $299 for the 8 Gigabyte and 16 Gigabyte versions it is now cheaper than the Motorola Razor (at launch) and more functional than any handheld gaming system, all mobile phones, and many, if not most, laptop computers currently in use today. Some of us were a little disappointed at the lack of Flash support, lack of streaming video from the onboard camera, and lack of a 32 Gigabyte version, but this is still the coolest smartphone on the planet right now.

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The HP TouchSmart 2 greatly improves on the previous model in form factor, functionality, and price. At $1300, it’s a pretty easy way to add touch and gesture control to a trade show demonstration kiosk. Take a look at the video on this link, but make sure you have the sound OFF first. You have been warned.