Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Displays’

“Arcade” Light Installation

By Greg Jones

Check out this light installation by Project Blinkenlights from 2002 in Paris. It’s a pretty amazing full-building display with a 20×26 pixel wall on which to show video and play games. You may have heard of this one before, or similar projects, but Arcade allowed everyone to play games, such as Tetris, on the building with only a cell phone. They also utilized spotlights in every window hooked up to a dimmer, allowing for a full spectrum of gray tones.

Not too shabby for 2002! I’d love to see more of these in the US, especially around conventions and shows. If you have any other examples of full-building light displays feel free to post them in the comments. Thanks @ashaman212 for the link!

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Multi-Touch Done Smart

By Greg Jones

Alright, forget other touch screens for a minute… Check out Multi-Touch G2 from PQ Labs—it will blow your mind and quite possibly burn a hole in your wallet. Take any LCD or plasma monitor, slap a Multi-Touch G2 Touch screen to the front of it and it instantly makes all of your multi touch dreams come true! This touch screen solution uses IR technology, attaches to the front of your existing monitor, plugs into a USB port and has an interpolated resolution of 4096×4096—giving you the ability to detect objects as small as 0.12 x 0.12 inches! The touch screen’s tempered glass surface sits right on top of your screen, giving you a durable and invisible surface to work with. With no bulk or special operating system required to run it, Multi-Touch G2 is inspiring.

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Surface at MSNBC for Election Coverage

By Rob Everton

By now you may know I’m a big fan of surface computing, multi-touch interfaces, and specifically, Microsoft Surface. Below is a video of Surface being used on MSNBC to map out election coverage.

As much as I love Surface, this doesn’t look like a good use of the technology. CNN has a multi-touch wall that is better suited for live television than the coffee-table format of Surface. With Surface, the camera has to constantly switch from a front to an overhead shot, which seems awkward. They use Surface’s unique object recognition to change the content on the display to correspond with labeled tiles placed on the surface by the host. This is cool and interesting, but seeing that interaction doesn’t help us as viewers.

See for yourself. I still believe Surface is an outstanding product for retail, exhibits, and corporate demo environments. But this seems a little bit of a force-feed by Microsoft.

Found on Engadget.

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