“Lorem Ipsum.” Seeing those two words in the beginning of any copy block on a design comp, wireframe or prototype means only one thing:
Don’t need to read anything — the content for this project hasn’t been figured out yet.
But the reality is that content is the foundational piece of any interactive experience. Content is the driving factor on why individuals use the Internet: to find relevant, informative and rewarding information.
So are we doing a disservice by putting in ambiguous content placeholders when designing UX deliverables for any experience?
The answer: For 95% of the time, yes. So here are some tips to help define what the content should be: