Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Communications’

5 dating tips for the email marketer

By Karen Shaffer

First dates are exciting, but they also can cause a lot of anxiety. After all, you want to give the right first impression, so you can have a second date, a third or more. But how do you ensure you make a good impression when you don’t know the other person very well?

The whole idea can seem a little daunting–especially to those less experienced.

Email campaigns are a lot like first dates–especially if you haven’t established a relationship with your customers yet. You want to make sure to do everything just right, so you get that second date.

Follow my 5 golden rules of email marketing dating and you’ll be off to a good start:
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Everybody Podcasts

By Steve Gogolak

podcast_logo

I hear the term podcast used almost as ubiquitously as “VOD” nowadays (which is ironic because podcasting is a form of video on demand) and I wanted to take a moment to ask you, do you podcast?

There are a lot of people who seem to think that podcasting is somehow getting your content onto iPods or iPhones.  It is, to an extent, but that’s not really the right reason to “podcast.”  Podcasting is a method of distribution for episodic content.  According to wikipedia, “The syndication aspect of the delivery is what differentiates podcasts from other files that are accessed by simple download or by streaming: it means that special client software applications known as podcatchers (such as Apple Inc.’s iTunes or Nullsoft’s Winamp) can automatically identify and retrieve new files when they are made available, by accessing a centrally-maintained web feed that lists all files associated with a particular podcast. The files thus automatically downloaded are then stored locally on the user’s computer or other device, for offline use.”  Well now, that pretty much explains it.

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Think Visual, Think Infographics

By Greg Jones

As information becomes overwhelmingly accessible online, it also becomes exceedingly complex to digest in the short time frame in which it has our attention. If your information can’t grab someone’s attention within the first 8 seconds, you are likely to lose them. How then do we share complex ideas and large amounts of information quickly? One ingenious solution moving into the online space is information graphics or infographics for short.

Infographics are visual representations used to transmit information, data or knowledge quickly and clearly. When used online, the opportunity to include interactive elements and/or time-based information makes it even more attractive, persuasive and engaging. When knowledge is transferred so efficiently that words are oftentimes unnecessary, the result is nothing short of art. (Think Edward Tufte)

The most exciting part about using infographics online is its ability to spread virally. When an image conveys useful information, one tends to share the link with those he/she knows will be interested. Just take a look at the search results from Digg on the term “infographic” to see where we are headed.

Digg Search - Infographics 5.6.09

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