Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘CES’

Reactrix Shows New Gesture Tech at CES

By Rob Everton

Reactrix, a gesture-based interactive signage company who is best known for their permanent interactive floor installations in malls all over the USA, partnered with Samsung at CES to showcase a new product called WAVEscape. Clearly a competitive offering to Gesturetek’s Gestpoint, the WAVEscape appears to be considerably easier to stage. You simply hang a 3D Infrared sensor bar above the screen and you’re ready to go (I think). The sensor can detect hands and fingers in 3D so it can react to motion such as a horizontal sweep or a forward point, which it would probably interpret as a mouse click. It appears to work with several people at once.

The video at Gizmodo makes it look fairly decent, although it suffers from the same awkward lag that Gesturetek’s products can have when the application isn’t well-tuned. They demonstrate the device being used in a “box the panda game” (has PETA seen this?), a traditional point-and-click application, and virtual volleyball.

As a method for creating a compelling interactive experience, with one or more participants, this looks like another promising offering. Is it as intuitive and slick as Microsoft Surface? Not even close – but it can service a larger crowd, will probably work through storefront windows, and is much easier to hang on a wall. It is also much easier to keep clean!

CNET has a nice article about it, too.

CES 2008 – Portable Floor-rising Screen

By Rob Everton

It’s magic, and I want one for presentations. It’s a motorized screen that you carry into a room, plop it down on the floor, and an 84 or 100″ screen rises out of it like a charmed snake. See the video at Gizmodo.

Before:

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After:

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CES 2008 Little PC Roundup

By Rob Everton

UMPC Portal published a nice roundup of the Ultra Mobile PC and Mobile Internet Devices at CES 2008.

You may be asking “what do I do with these little things?”. Most people ask that question. That’s why you can’t find them in stores. At least… not in this country.

The rest of the world gets it. They’re great because they’re small, light, easy, and cool. They run familiar things like Vista and Word and Firefox and PowerPoint. And because they can’t quite squeeze all that into your phone. Yet…