Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Blogging’

Tagged – I’m “it”: 8 Things…

By Rob Everton

Thanks to Sue Pelletier tagging me, I am obligated to share 8 things you may not know about me. When did this meme all start? It’s the blogging equivalent of a chain email but without the promise of ultimate riches or karma. It’s supposed to be a random list, and that rubs my marketing & communications sensibility the wrong way.

Anyhow, here goes:

1. I own a (musical) keyboard, an electric guitar, and a tin whistle. I am as fast-fingered as I am musically untalented, making for a consistently awful listening experience.
2. I seem to be two notches above half-bad at the video game Rock Band. Who needs real instruments, anyway? (My gamertag is “Fool Throttle”)
3. My first record album, that wasn’t a hand-me-down, was “Boston”, my first 8-track was Kiss: “Alive!”, my first cassette was “Blizzard of Ozz” and my first CD was the BSO playing Vivaldi’s “The Four Seasons” on Telarc. I have no idea what my first MP3 was. I’m now a neo-classical progressive metal junkie. Go figure.
4. I was once asked, by one of the biggest event impresarios in the world, to make a laser effect that was so huge that it made the Japanese audience think of Hiroshima. Years later, I was asked to create the illusion of the Firebird hovering over the walls of Jerusalem. Sometimes people take a twisted view of entertainment.
5. I have written several plays, one-acts, and a musical libretto. Half were performed. I miss doing that.
6. I have a t-shirt and a tennis ball autographed by Ivan Lendl, whom I admired when I used to play a ton of tennis. I have, in fact, more autographed Lendl merchandise than I do friends who know who he is.
7. My favorite book is “The Sword of Shannara” by Terry Brooks. It was written and published almost simultaneously with the original theatrical release of Star Wars, and is almost the same story (except with elves and wizards). I am convinced Terry Brooks and George Lucas are the same person. If I ever get to meet George Lucas again, I intend to ask him.
8. I was once part of a team that had to build a house, or at least all the pieces of a house, while riding on the back of a huge flatbed truck in a parade, using only colonial-era hand tools. I was 9. I made shingles out of cedar using a drawknife. I still remember the smell and the odd taste of lemonade in a pewter cup dispensed from an oak barrel.

I tag: Andrew Vande Moere, Rob Larsen, Scott Kiekbusch, Ilya Vedrashko, Steve Paine, Margaret Desjardins, and Bill DeRouchey. Close enough.

Macworld – Aspects of the Keynote

By Rob Everton

Steve Jobs’ 2008 Macworld keynote came and went the other day, as did my carefully written post about it. So upset was I, at accidentally overwriting half of it, that I shelved it until today. Ever been there?

Anyhow, I felt that having just written a retrospective comment about last year’s big Macworld revelation, the iPhone, it would seem logical to follow it up with something about this year’s keynote. This year’s keynote had it’s share of major announcements, although none of them quite as significant as the iPhone and none of them were strong enough to keep the stock market from plummeting that day on bad retail news.

Here were the major points from the keynote:

- iPhone and iTouch will get new software. The iPhone gets a free firmware update including a Google-driven mapping system that creates GPS-like functionality without actual GPS hardware in the phone. It works by triangulating the position of the phone from three nearby cell towers. Run out of nearby cell towers, and you run out of functionality for this service. Presumably you will also run out of roads to choose from anyway. The iTouch gets a suite of applications that should have been on the device to begin with including mail. The early adopters get to pay $20 for the update while new buyers get it for free. That’s two slaps in the face to early adopters in a year. Goodness, this brand is teflon.

- Apple TV Take 2 – A new, cheaper version of Apple’s set top movie and TV download-and-player is now able to operate without a Mac. So the price drop from $299 to $229 is actually a price drop from $2299 to $229 – if you count the previously necessary Mac. It also can download podcasts, designed for a 2″ screen, and feed them to your HDTV, maybe a 40-60″ screen. That will be a bit like looking at dust mites under an electron microscope – really nasty when magnified. Kudos to Apple, however – this service has a chance for success with every major studio already on board.

The significance of this product is amplified by the fact that Apple also announced a new laptop (See below) and neither the laptop nor the Apple TV box contain any support for Blu-Ray or HD-DVD. Apple has quietly yet profoundly declared the high definition optical disc format war, recently claimed over and won by the Blu-Ray camp, totally irrelevant. Downloads are the future. Microsoft was thinking the same thing, as their XBOX movie and TV download service had managed to grow to twice the size of their nearest competitor. This will certainly impact our video production and media authoring plans in the near future. I am very interested to know what the cable TV industry has to say about this product. I suspect they have something cooking.

I am also a little surprised that Apple TV has no user-rating functionality (at least, I don’t think it does). This is a big part of YouTube, and even Blockbuster and Netflix allow users to rate their content. The lack of community and peer recommendation within Apple TV and, for the most part, iTunes continues to disappoint. In fact, it doesn’t even appear to have preference-based recommendation engine like Blockbuster or Amazon. They seem to be completely blind to the process of media discovery by users.

- New Laptop. Easily the biggest news from Steve Jobs was the unveiling of the MacBook Air. An impossibly thin yet technically superior machine, the MacBook Air is as beautiful as it is respectable. It is a green machine (mostly biodegradable or biorenewable), and it is a pricey machine ($1,800-$3,200 ish). While the trend in notebooks has been toward the cheap, Apple and, to a certain extent Sony, have opted to maintain premium models to keep up their brand image.

You can check all this stuff out, and more, at Apple.

The keynote seemed to drain the life out of the whole internet. Everything ran slower. It worried me that all these new iTunes movie rentals are coming through Akamai, the same delivery network we were using to produce a live webcast at the same time as the keynote.

Footnote: The coverage of the keynote was extraordinary. Apple refuses to webcast the event, which is beyond belief. Instead, a legion of live bloggers, twitterers, and phonecam streamers delivered us the news guerilla-style. And it looked bad. Apple should really control the way it looks, and if they can’t keep a lid on it, they may as well broadcast it or allow it to be done right. This blog even listed all the top coverage and updated it in real time with the status, since many went down under pressure. QIK - a beta live phone webcasting system had a few brave souls trying to webcast it live, with very poor results. I still think they’re onto something BIG.

Too Many Categories

By Rob Everton

Inspired by this post at Golden Practices, which was inspired by this post at Daily Blog Tips, I finally got around to pruning the categories on this blog. Believe it or not, in about a year we had just under 200 posts in 69 categories – clearly too many categories. While the advice helped, I found it difficult to reduce the number of categories below 30 but I will continue to look for ways to simplify. I hope the effort makes the blog easier to use. The search is always there if you need to find something more specific. I didn’t follow all the tips: most posts are filed under multiple categories (something I wish I could do with my printed materials, too).

If I removed any of your favorite categories, like Advergaming or 3D, let me know with a comment or email and I will consider adding it back. If you have any new categories under which you would like us to write then also, please let me know.