I finished reading Inbound Marketing, an incredible book by Brian Halligan and Dharmesh Shah over at Hubspot, a few weeks ago and it, along with The New Rules of Marketing and PR by David Meerman Scott, advocates for new bloggers to begin reading relevant industry blogs and comment on posts to begin to engage in the conversation. I couldn’t agree more – that’s what I did a while back when I began writing for aWiderNet. Only problem is that I feel like the value of the comments on every blog I read are diminishing because there are now tons of people posting for exposure. Google corrected the link love issue by recognizing links posted as a comment on blogs and removing all authority they might generate to the resulting clickthrough page, but people still seem to try. Why is that?
Are blog comments really effective?
By Steve Gogolak
I finished reading Inbound Marketing, an incredible book by Brian Halligan and Dharmesh Shah over at Hubspot, a few weeks ago and it, along with The New Rules of Marketing and PR by David Meerman Scott, advocates for new bloggers to begin reading relevant industry blogs and comment on posts to begin to engage in the conversation. I couldn’t agree more – that’s what I did a while back when I began writing for aWiderNet. Only problem is that I feel like the value of the comments on every blog I read are diminishing because there are now tons of people posting for exposure. Google corrected the link love issue by recognizing links posted as a comment on blogs and removing all authority they might generate to the resulting clickthrough page, but people still seem to try. Why is that?
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Tags: blog, comments, google reader, hubspot, inbound marketing, linkedin, rss, Social Media
Posted in Digital Marketing, Social Media Marketing, User Experience | 2 Comments »