Sony has a really cool-looking mobile exhibit rolling around the country at >$4/gallon. I have to admit – it looks like a giant toy that I want to pick up and play with. It comes completely loaded with lots playable product demos in individually themed environments.
My only criticism, having not experienced it firsthand yet, is: In these days of ridiculous gas prices, thanks to the ultra-rich who continue to line their portfolios with speculated gluttony, and our fear of environmental Armageddon only surpassed by our fear of four more years of bush-alikes, why would you roll out an 18-wheeler the size of Delaware and drive around the country with a bunch of PlayStation’s? Compare that to Nintendo, who chose to associate themselves with a Smart Car in their launch campaign.
Having JUST co-written an article with Turtle Transit’s General Manager, Joe Doyon, in the May/June issue of Exhibit Builder Magazine about the use of smaller vehicles for mobile marketing, I’m a little sensitive to this sort of thing.
Compare:
