Cool New Marketing Technologies: Caught and Served

Posts Tagged ‘Advertising’

Projection Mapping Techniques

By Greg Jones

Projection mapping has come a long way in a relatively small period of time. It stimulates the senses, breaks the convention of 2D displays, and frees video from expensive screens and places them on everyday objects. The technique has been used in installations, experimental films and is starting to appear in advertising.

Projector Calibration

Johnny Chung Lee’s Automatic Projector Calibration thesis work focused on fitting a projected image perfectly onto a moveable target without distorting the image. He accomplished this by embedding light sensors into portable displays to allow the projector’s calibration cycle to recognize the boundaries of the display. His thesis went further to state that if we combine visible light and infrared light in one projector, we can create a single calibration-free device which is able to perform invisible location tracking to match projected light to any surface at any angle.


In his words, “Embedding light sensors to enable automatic projector calibration allows us to rethink projection technology.” Pretty cool stuff.

Light Installation

Projection mapping in installations has the unique advantage that the geometry of the space can be precisely controlled and mapped to. Using projectors to project colored light onto white surfaces in a dark room can have a tremendous impact. When every angle and every corner has been mapped, light installations have the ability to transform every surface of complex objects into video displays. A great example of this is Envision – Step into the sensory box.


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How to Write a Great RFP – An Agency Perspective

By Scott Kiekbusch

I’ve seen several in my day… the RFP (more formally known as the Request For Proposal); everything from one-sheeters to novellas – wacky Craigslist posts to formal fill-in-the-blank protected Excel documents. The RFP can come in many forms—some good, some awful. This post will hopefully guide you in the RFP preparation process to make sure that your RFP is clear, contains the most relevant information and ultimately gets you the results you’re looking for.
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Think Visual, Think Infographics

By Greg Jones

As information becomes overwhelmingly accessible online, it also becomes exceedingly complex to digest in the short time frame in which it has our attention. If your information can’t grab someone’s attention within the first 8 seconds, you are likely to lose them. How then do we share complex ideas and large amounts of information quickly? One ingenious solution moving into the online space is information graphics or infographics for short.

Infographics are visual representations used to transmit information, data or knowledge quickly and clearly. When used online, the opportunity to include interactive elements and/or time-based information makes it even more attractive, persuasive and engaging. When knowledge is transferred so efficiently that words are oftentimes unnecessary, the result is nothing short of art. (Think Edward Tufte)

The most exciting part about using infographics online is its ability to spread virally. When an image conveys useful information, one tends to share the link with those he/she knows will be interested. Just take a look at the search results from Digg on the term “infographic” to see where we are headed.

Digg Search - Infographics 5.6.09

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