The way one chooses to present navigation and content to one’s audience says a lot about both the producer and the consumer of that content. Adobe’s Back to School campaign is a great example of this. By utilizing the software it seeks to sell, Adobe has created an interesting 3D space, reminiscent of navigating a game, which presents product information. The page includes the navigation/content window, instructions, a clear call-to-action, a social media tie-in and a HUD (Heads Up Display).