A Wider Net

Transcript:
You may be wondering how one of these virtual events works and what’s in it for your attendees. Let’s take a look.

A virtual event program typically starts with a good deal of pre-event marketing, but we’ll skip that and get right to the experience.

Once you’ve registered for a virtual event and entered the environment, you’re initially placed within the Main Hall or Lobby – terminology isn’t important because you can call it whatever you like.

Here you can adopt a custom environment based on your brand with the appropriate look and feel of the program’s theme.

The Virtual Event’s host walks into the environment and delivers a quick message about the basics of navigating the environment and where to go next.

From the Main Hall, your attendees can travel to the Conference Hall where presentations are taking place.

Every presentation can be customized to be delivered live, on-demand, or “simu-live”. Meaning, pre-recorded but appearing live to the audience. All presentations can be audio or video and include synchronized slide content.

From here, it’s off to the exhibit floor where your attendees can browse the “virtual” trade show floor. Booths within the event function as an exhibition vehicle, virtual meeting room, product showcase, and asset repository all in one.

Booths are the most feature-rich location within any environment and can serve multiple purposes regardless of the type of event you’re hosting.

There are several other locations and features in the environment you should check out. But first, we have to do our own share of marketing.

If you would like to learn more, sign up for our mailing list and we’ll give you access to the complete technical walk through of a virtual event platform. Hope to talk to you soon.

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Watch and find out:

Transcript:
When is a virtual event program right for my business?

Glad you asked! Through our own experiences and our clients’ feedback, we’ve discovered that Virtual Events support four basic types of activities that almost every business needs.

Number One: Generate Leads.

Virtual Events supply businesses with a large amount of data for lead qualification.

Think of it this way. When you register for a virtual event, you’re providing “demographic data”. Name, company, title, location…that kind of stuff.

As you move throughout the environment, your actions are recorded, providing Activity Data: Where you went, how long you stayed, what you looked at and who you talked to.

And when you answer direct questions through polls and surveys, you’re providing “Sentiment Data”: What did you think of the presentation? How good was the speaker? Are you informed enough to make a decision? How soon before you’re going to be able to make a decision? etc.

Virtual events provide you with these three types of data and consolidate them into filtered results that give you a list of leads to hand off to your sales team. Pass them on and watch a line form at your door for leads that convert like wildfire.

Number Two: Retain Customers

Retention is all about engaging your customers in a meaningful way. Virtual Events contain a combination of “on-demand” presentations and engaging discussions in an easy-to-use format that gives your customers a reason to come back, learn more about your offerings and engage with your thought leaders.

Virtual Events also enable your team to build a long term repository of information that can be accessed at any time. This further enhances any training or content-rich initiative.

Number Three: Enable Your Sales Team

Sales teams are starved for information that makes them more effective, but they are rarely available to train. When your team is training, they are not generating revenue.

Virtual Events give sales teams the ability to connect with the people in their organization who matter most. Teams can participate in an engaging online experience—all from the comfort of their office.

Now…your sales associates can learn how to be more effective. With a virtual event, management now has a way to measure, track, and evaluate what the team has learned. Not bad for one event.

Number Four: Launch a product or service.

Arguably, when your company is launching a new product or service, effective communication is paramount.

Virtual events allow you to not only launch your product or service in a meaningful, engaging and impactful way. They give you the tools to measure the effectiveness of your message.

Whether you’re talking internally or externally, the features available inside of a Virtual Event will get your message to stick.

Interested in hearing more about how other businesses are using Virtual Events?

Sign up for our mailing list and we’ll give you a few handouts to get you thinking about your business’ challenges and access to the complete technical walk through of a virtual event platform. Hope to talk to you soon.

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Glad you asked…

Transcript:
So you’ve heard about “virtual events” and you’re wondering: “what is a virtual event?”

Well, join thousands of other marketing and events professionals who are asking the same question every day.

Virtual event “platforms” provide the technology foundation to create an event experience for an online audience.

No plane tickets, hotel bookings, or reservations required. Virtual events, however, are defined by the complete experience.

What do we mean by “experience”?

As you well know, a face to face event caters to the senses. We see, hear and feel when we participate as an audience.

Those sensory benefits simply do not exist when we engage online, so, the approach to creating a virtual event experiences is quite different.

Additionally, while there are benefits to presenting your information online, the possibility for distractions are endless.

So… how can you ensure that your virtual event audience remains “engaged”?

The answer is Engagement Planning.

Engagement planning is a “custom” service that Cramer offers to our clients. Engagement planning is a pivotal first step in the process of creating a Virtual Event
designed to answer one, fundamental question:

“What will the attendees’ experience look like from start to finish?”

Every “quality” on-line experience requires a path mapped out for the user and Virtual Events are no exception. It’s critical to give the user a clearly defined route to follow so the next step is always obvious.

Any uncertainty about
“what to do next” ..will likely lead to abandonment.

That’s where we come in. At Cramer, we know what to say, show, and ask attendees at each step, along the way. We understand the value we have to provide at each phase in the process to motivate your attendees to proceed along this “engagement path”.

Interested in hearing more about how our Engagement Planning process works? Join the club. Sign up to be on our mailing list, and we’ll give you a few handouts to get you thinking about engagement and access to the complete technical walk through of a Virtual Event platform. We look forward to our next conversation with you.

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