Glad you asked…
Transcript:
So you’ve heard about “virtual events” and you’re wondering: “what is a virtual event?”
Well, join thousands of other marketing and events professionals who are asking the same question every day.
Virtual event “platforms” provide the technology foundation to create an event experience for an online audience.
No plane tickets, hotel bookings, or reservations required. Virtual events, however, are defined by the complete experience.
What do we mean by “experience”?
As you well know, a face to face event caters to the senses. We see, hear and feel when we participate as an audience.
Those sensory benefits simply do not exist when we engage online, so, the approach to creating a virtual event experiences is quite different.
Additionally, while there are benefits to presenting your information online, the possibility for distractions are endless.
So… how can you ensure that your virtual event audience remains “engaged”?
The answer is Engagement Planning.
Engagement planning is a “custom” service that Cramer offers to our clients. Engagement planning is a pivotal first step in the process of creating a Virtual Event
designed to answer one, fundamental question:
“What will the attendees’ experience look like from start to finish?”
Every “quality” on-line experience requires a path mapped out for the user and Virtual Events are no exception. It’s critical to give the user a clearly defined route to follow so the next step is always obvious.
Any uncertainty about
“what to do next” ..will likely lead to abandonment.
That’s where we come in. At Cramer, we know what to say, show, and ask attendees at each step, along the way. We understand the value we have to provide at each phase in the process to motivate your attendees to proceed along this “engagement path”.
Interested in hearing more about how our Engagement Planning process works? Join the club. Sign up to be on our mailing list, and we’ll give you a few handouts to get you thinking about engagement and access to the complete technical walk through of a Virtual Event platform. We look forward to our next conversation with you.
