A Wider Net

I was going to save this one for later when we get closer to Innovation Day, but since The Cool Hunter picked them up, I figure now is the time to mention Lightspace. Based in Boston, MA, Lightspace has built the most sophisticated dance floor I’ve ever seen. And yes, it’s much, much more than a dance floor. It containst intelligence that allows you create interactive experiences including multi-player games on the floors (and walls), vivid visualizations that respond to motion and touch, and multi-media presentations that use the floor (again - or walls) as the control input. We took a trip over to Lightspace to see it, half expecting to find a one-trick-pony dance floor that would change it’s color patterns whenever someone stepped on it. I went with two of our most experienced (and skeptical) people, and we were unanimously blown away. I’ll give you a few details on what it can do, but you really have to see it for yourself if the opportunity presents. Their new website is well worth a look in the meantime.

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Recently Philips unveiled Lumalive - a series of LED-laden fashion textiles that can emit bright colorful animations. In this video, a series of t-shirts spell P-H-I-L-I-P-S across the chests of seven models. Apparently this technology manages to produce these mesmerizing displays without sacrificing the softness of the fabric. I’m sure your imagination has already produced and filed away a dozen uses for this in event marketing, guerilla marketing, experiential design, and so on. This is clearly a glimpse into the future of what AdsOnFeet is doing now. They equip a small fleet of people with LCD video monitors on their chests and set them loose to catch and interact with their target audience in the field. I look forward to seeing these devices connected to wireless feeds, displaying remotely-generated content and information in real-time. We’re hoping to see both of these at Innovation Day.