Using video during a product launch campaign is a no brainer, especially if you have a complex product. If you’re creating a microsite for your new product as the hub for all of your communications, the first thing people see when they land on it should be a product demo video. No amount of text or graphics can compete with the compelling nature of having a video “pitch” you on how the product works, why it’s better than the competition, how it will save me money, etc.
We can take a cue from the product launch masters over at Apple regarding how to properly use video to launch a new product on your site. The first image we’ll take a look at is the primary content area on Apple’s homepage. Notice how devoid of text it is? The entire image is a link that drives to the iPad site.
