Cool New Marketing Technologies: Caught and Served

Archive for the ‘Product Launch’ Category

North by Norwood: an explosion of marketing and innovation technology

By Steve Gogolak

Howdy, folks. It’s been a while since I’ve posted, which is great for business because it means I’m rockin’ out with plenty of work to keep busy, but a bummer for readers like you… until now! The infamous @DerrickWood has concocted an awesome event for marketers and technology junkies from the Boston area.

Cramer, in association with the Massachusetts Innovation & Technology Exchange (MITX) as part of their FutureM event, brings you North by Norwood, a one-day only event designed to give you an inside look at the marketing innovations and technologies Cramer uses to rock your brand. Take a peek at some of our offerings you’ll see on September 15th.


The line-up from 2-6

  • Digital Marketing Solutions Breakdown: From product launches, lead generation and loyalty programming, Cramer does it all. What’s your challenge, and how can we help you solve it.
  • 3D Projection Mapping: Everyone loves 3D. No one loves the cheesy glasses. Throw them away, and watch how optical illusions can make your presentations literally jump off the screen.
  • 5 Proven Approaches for a Successful Virtual Event: Sometimes you need more than a live event, but do you know how to hold your audience captive by creating a high-impact virtual event? Learn the secrets in this breakout session.
  • The Future of Websites: Leverage responsive design to customize a web sites interface to any device, mobile, tablet or fridge.
  • Bump, Pinch, Tweet: Bring your tablet or smartphone and learn how the future of marketing technology sits in the palm of your hand.
  • Cramer Filmfest: With 70,000 square feet of creative space, we nurture the talent in our building. Experience the videos we’ve created for clients and beyond—including one film screened at the 2010 Cannes Film Festival.
  • Video Compression 101: The marathon process of shooting a great video means nothing if the last leg of the race is done wrong. Compression is the single most important part of video production; learn the art behind the science.

From 6-9

Join us for an epic band jam and a light fare. If your company band is interested in playing on Cramer’s stage, provide your information and we’ll contact you.


Verizon and Apple Officially Announce iPhone 4 for Verizon 3G CDMA

By Greg Jones

We all knew this was coming, now it’s official! Verizon Wireless and Apple will be offering the iPhone 4 on Verizon 3G (CDMA) early next month. Details below:

$199 for 16GB phone
$299 for 32GB phone
Up to 5 devices, including mobile hotspot.

February 3rd – existing customer pre-order
February 10th – everyone can order/buy

This is a huge shift in the mobile world, for the first time iPhone users have a choice. I can’t wait for the next press announcement by Steve Jobs sometime this summer with an iPhone 5 on Verizon 4G LTE — THAT will be a day to get really excited! (hopefully they fix the antenna too).

Credit to Engadget for the photo.

Bing Maps Brings Crowd-sourcing to a New Level

By Greg Jones

I remember when MapQuest was the place to go to print directions to get from point A to point B. The maps were rudimentary at best. Then Google Maps came along and opened my eyes to our world, no longer a map, but a living, breathing series of satellite and camera images, seamlessly stitched together and wrapped around the globe. Mapping started to shift from an exercise in measurement and direction and took on the role of geo-located photo journalism. Google Streetview became a digital record of every alleged car burglary, killer seagull, and crazy stuffed animal house that existed as the Google car drove by. Who knew our world could be so interesting?

Amidst a growing storm of privacy concerns with mapping, Bing has begun to take it to the next level. Read This Post