Cool New Marketing Technologies: Caught and Served

Archive for the ‘Print & Direct Mail’ Category

BestBuyin3D Augments Your Sunday Ads

By Greg Jones

bestbuyin3d-smAugmented Reality advertising has been a hot topic with plenty of large companies taking the plunge wholeheartedly. The most recent addition to the club is Best Buy. BestBuyin3D augments your recent Sunday ad by displaying a Toshiba laptop when you hold it up to a webcam. Adage reported that Best Buy’s weekly insert was sent to its normal circulation of 43 million and of that, about 6,500 people tried it out, which was more than double the company’s expectation. That seems like a low number, but when you factor in the tired medium, lack of intrinsic reward, and that more people than not are still without a web cam, it makes sense.

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USPS Priority Mail Simulator

By Greg Jones

Augmented reality isn’t just a gimmick, it is a powerful tool waiting for worthwhile applications and creative development. Here is one great example from the USPS which proves this. The USPS Priority Mail Simulator is a helpful tool to estimate which size flat-rate box you should use (or order) to mail your stuff.

usps-eagle-augmented-reality-tag

Just print the USPS Eagle tag at full size, launch the simulator, place the tag on your desk and stack your outbound belongings on top of the piece of paper, adjusting the size box and its transparency on the simulator to see which box is the perfect fit. I could see this application moving mobile at some point, but for now it works great the way it is. Being one click away from ordering the box you just simulated gives USPS an edge as well.

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Here’s My Card…

By Greg Jones

A firm handshake and the exchange of business cards will always be the preferred method of making honest connections, but it isn’t the only option available anymore.

Moo’s custom printing solutions are for those seeking to design and order personalized business cards online. Buyers can browse galleries of ready-made designs or import their own gallery of images to work from. Either way, users are presented with a beautifully simple interface to customize and buy their creations. Business cards come in the standard 3.5”x2” and the highly collectable “MiniCard.” Here are a few MiniCards I made:

Cramer MiniCards

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