Cool New Marketing Technologies: Caught and Served

Archive for the ‘Marketing Technology’ Category

Christie Projection Mapping at #Infocomm11

By Greg Jones

In a fantastic, show stopping display, Christie Digital Systems created a two story projection mapping loop that appeared on the front side of their booth at #Infocomm11. The surface was an ornate, three dimensional construction complete with pillars, what appeared to be screen material or canvas that was then painted with goo (for more on goo, stay tuned). Three Christie projectors, including one roadie were hung above the booth and edge butted two parallel lines that formed the surface. They were positioned only twenty or thirty feet away, and managed to cast a LOT of light considering the convention room was bright to begin with. A few speakers and a two story view of the mapping completed the display, and it proved impossible for people to ignore it. In fact, in a blog post by @ChristieDigital they admit: “we went big.” I would agree. And it worked well.

The video loop itself was a contract piece which featured several vibrant clips to demonstrate the versatility to a three dimensional surface that is being projected upon. The first clip turned the side of the Christie booth into a giant slot machine called “gold strike”, with three wheels spinning and fun sound effects. The second clip transformed the side of the booth into a “high voltage spirit” rock show, complete with red and yellow silhouettes of guitarist and raving crowd. The third clip turned the booth into an ornate, ferris-wheel-esque organ complete with floating fish. The fourth clip featured bright shapes and words scrolling left and right, and the final clip featured a blue ice cavern with floating sparks of light that converge to create the Christie logo. The true shape of the surface is seen at the beginning and end of the video below, and as you will see, the projection mapping is fairly convincing even with the huge amount of point source and ambient light in the room.

Cramer has been researching and developing projection mapping for events, and we recently featured a projection mapping opening video and set at an event in Orlando, FL.

Portfolio Night 4/28 @ 6PM EST

By Greg Jones

Consider yourself invited.

We’d like to expose you to the uniquely creative world of Cramer. So on April 28th, we’re holding a portfolio night where attendees can eat, drink, dabble in small talk and land themselves a pretty sweet gig. All we ask is that you polish off your best ironic t-shirt, fill out this short registration form and meet us in Norwood at 6PM sharp.

Where: 425 University Ave., Norwood, MA 02062
When: 4/28/2011 6-8PM EST
Why: Networking

Virtual Events for Pharma #VEP11 – How to Create Impact and Maintain Compliance

By Greg Jones

If you’ve ever wanted to check out a virtual event live, here is your chance. Starting at 12:30 pm today, We are hosting “Virtual Events for Pharma #VEP11 – How to Create Impact and Maintain Compliance.” Here is a description of the event:

The life sciences industry is in the midst of a virtual revolution. No longer are national and global meetings constrained by venue or geography. Today, life science professionals can gain access to industry expertise, content, and news with the click of a mouse through a virtual engagement platform. Learn how your company can leverage this new trend to dramatically increase your reach to both external and internal audiences while also ensuring compliance with the requirements of our industry.”

We are using the Unisfair platform, and have a number of experts lined up to talk including:
-Taren Grom, Editor-in-Chief, PharmaVOICE
-Derrick Wood, SVP, Creative Services, Cramer
-Peggy Robinson, Directory of Strategic Alliances, Veridex (J&J Co.)
-Brent Arslaner, Vice President, Unisfair

If you plan on attending, the twitter hashtag is #VEP11
If you are interested in the subject matter, the virtual event platform as a solution, or just getting your networking on, come check it out. The keynote starts at 12:45 pm.

/end shameless plug