By Rob Everton
One could write volumes about Apple’s unequaled ability to generate buzz to the level they did for this week’s iPad launch. But that’s not the point of this post. Today let’s talk about the device itself, now that the years of (largely inaccurate) rumors and leaks are behind us and we have what appears to be a finished product to behold, admire, admonish, and wonder “What the heck was Steve Jobs thinking?”
By Greg Jones
If you read my post about Home Depot’s Augmented Reality Gift Cards in time for the holidays then it should come as no surprise that Hallmark has launched its own Augmented Reality campaign in time for Valentine’s Day. The AR Valentine’s work exactly as one would expect: Open the card, visit the site, and experience an augmented reality version of the card you received. Why spend money embedding sound-bytes or pop-up elements into a card when you can go digital with more immersive results?
