Cool New Marketing Technologies: Caught and Served

Archive for the ‘Healthcare Marketing’ Category

Virtual Events for Pharma #VEP11 – How to Create Impact and Maintain Compliance

By Greg Jones

If you’ve ever wanted to check out a virtual event live, here is your chance. Starting at 12:30 pm today, We are hosting “Virtual Events for Pharma #VEP11 – How to Create Impact and Maintain Compliance.” Here is a description of the event:

The life sciences industry is in the midst of a virtual revolution. No longer are national and global meetings constrained by venue or geography. Today, life science professionals can gain access to industry expertise, content, and news with the click of a mouse through a virtual engagement platform. Learn how your company can leverage this new trend to dramatically increase your reach to both external and internal audiences while also ensuring compliance with the requirements of our industry.”

We are using the Unisfair platform, and have a number of experts lined up to talk including:
-Taren Grom, Editor-in-Chief, PharmaVOICE
-Derrick Wood, SVP, Creative Services, Cramer
-Peggy Robinson, Directory of Strategic Alliances, Veridex (J&J Co.)
-Brent Arslaner, Vice President, Unisfair

If you plan on attending, the twitter hashtag is #VEP11
If you are interested in the subject matter, the virtual event platform as a solution, or just getting your networking on, come check it out. The keynote starts at 12:45 pm.

/end shameless plug

Writing in-credible content for healthcare

By Karen Shaffer

There are a lot of skilled marketing writers out there. But healthcare writers are a rarer breed. Why is that?

Healthcare writing is a lot more about building trust rather than building sales. Sure, some may argue that all companies, healthcare or not, need to build trust with their customers.

True, but certainly not to the same degree. Providing credible health information builds a stronger level of trust than, say, providing a consumer with a clear return policy. 

According to research, up to 80% of consumers are seeking medical information online—often before speaking to their doctor. This means there is huge market for this type of writing. Unfortunately, many companies hire the wrong writer to craft quality content in that key credible voice. Read This Post

Tablet Computing: Beyond the iPad

By Scott Kiekbusch

Whether or not you believe that the iPad will be an effective tablet computer for personal or enterprise use, there is no question that it has set the bar by which all competitors will be measured. “Competitors?” you say! Why yes, a slew of devices similar in concept to the iPad are on the horizon. Here’s a quick rundown.
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