Cool New Marketing Technologies: Caught and Served

Archive for the ‘Event Solutions’ Category

North by Norwood: an explosion of marketing and innovation technology

By Steve Gogolak

Howdy, folks. It’s been a while since I’ve posted, which is great for business because it means I’m rockin’ out with plenty of work to keep busy, but a bummer for readers like you… until now! The infamous @DerrickWood has concocted an awesome event for marketers and technology junkies from the Boston area.

Cramer, in association with the Massachusetts Innovation & Technology Exchange (MITX) as part of their FutureM event, brings you North by Norwood, a one-day only event designed to give you an inside look at the marketing innovations and technologies Cramer uses to rock your brand. Take a peek at some of our offerings you’ll see on September 15th.

REGISTER HERE

The line-up from 2-6

  • Digital Marketing Solutions Breakdown: From product launches, lead generation and loyalty programming, Cramer does it all. What’s your challenge, and how can we help you solve it.
  • 3D Projection Mapping: Everyone loves 3D. No one loves the cheesy glasses. Throw them away, and watch how optical illusions can make your presentations literally jump off the screen.
  • 5 Proven Approaches for a Successful Virtual Event: Sometimes you need more than a live event, but do you know how to hold your audience captive by creating a high-impact virtual event? Learn the secrets in this breakout session.
  • The Future of Websites: Leverage responsive design to customize a web sites interface to any device, mobile, tablet or fridge.
  • Bump, Pinch, Tweet: Bring your tablet or smartphone and learn how the future of marketing technology sits in the palm of your hand.
  • Cramer Filmfest: With 70,000 square feet of creative space, we nurture the talent in our building. Experience the videos we’ve created for clients and beyond—including one film screened at the 2010 Cannes Film Festival.
  • Video Compression 101: The marathon process of shooting a great video means nothing if the last leg of the race is done wrong. Compression is the single most important part of video production; learn the art behind the science.

From 6-9

Join us for an epic band jam and a light fare. If your company band is interested in playing on Cramer’s stage, provide your information and we’ll contact you.

REGISTER HERE

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Posted in Digital Marketing, Event Solutions, Marketing Technology, Product Launch, Social Media Marketing, User Experience, Video Production, Virtual Events, Webcasting | 2 Comments »

Christie Projection Mapping at #Infocomm11

By Greg Jones

In a fantastic, show stopping display, Christie Digital Systems created a two story projection mapping loop that appeared on the front side of their booth at #Infocomm11. The surface was an ornate, three dimensional construction complete with pillars, what appeared to be screen material or canvas that was then painted with goo (for more on goo, stay tuned). Three Christie projectors, including one roadie were hung above the booth and edge butted two parallel lines that formed the surface. They were positioned only twenty or thirty feet away, and managed to cast a LOT of light considering the convention room was bright to begin with. A few speakers and a two story view of the mapping completed the display, and it proved impossible for people to ignore it. In fact, in a blog post by @ChristieDigital they admit: “we went big.” I would agree. And it worked well.

The video loop itself was a contract piece which featured several vibrant clips to demonstrate the versatility to a three dimensional surface that is being projected upon. The first clip turned the side of the Christie booth into a giant slot machine called “gold strike”, with three wheels spinning and fun sound effects. The second clip transformed the side of the booth into a “high voltage spirit” rock show, complete with red and yellow silhouettes of guitarist and raving crowd. The third clip turned the booth into an ornate, ferris-wheel-esque organ complete with floating fish. The fourth clip featured bright shapes and words scrolling left and right, and the final clip featured a blue ice cavern with floating sparks of light that converge to create the Christie logo. The true shape of the surface is seen at the beginning and end of the video below, and as you will see, the projection mapping is fairly convincing even with the huge amount of point source and ambient light in the room.

Cramer has been researching and developing projection mapping for events, and we recently featured a projection mapping opening video and set at an event in Orlando, FL.

Posted in Branding & Design, Creative Approach, Event Solutions, Marketing Technology, Video Production | Comments Off

Virtual Events for Pharma #VEP11 – How to Create Impact and Maintain Compliance

By Greg Jones

If you’ve ever wanted to check out a virtual event live, here is your chance. Starting at 12:30 pm today, We are hosting “Virtual Events for Pharma #VEP11 – How to Create Impact and Maintain Compliance.” Here is a description of the event:

The life sciences industry is in the midst of a virtual revolution. No longer are national and global meetings constrained by venue or geography. Today, life science professionals can gain access to industry expertise, content, and news with the click of a mouse through a virtual engagement platform. Learn how your company can leverage this new trend to dramatically increase your reach to both external and internal audiences while also ensuring compliance with the requirements of our industry.”

We are using the Unisfair platform, and have a number of experts lined up to talk including:
-Taren Grom, Editor-in-Chief, PharmaVOICE
-Derrick Wood, SVP, Creative Services, Cramer
-Peggy Robinson, Directory of Strategic Alliances, Veridex (J&J Co.)
-Brent Arslaner, Vice President, Unisfair

If you plan on attending, the twitter hashtag is #VEP11
If you are interested in the subject matter, the virtual event platform as a solution, or just getting your networking on, come check it out. The keynote starts at 12:45 pm.

/end shameless plug

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Posted in Branding & Design, Creative Approach, Digital Marketing, Event Solutions, Healthcare Marketing, Marketing Technology, Virtual Events, Webcasting | Comments Off