By Greg Jones
We’d like to expose you to the uniquely creative world of Cramer. So on April 28th, we’re holding a portfolio night where attendees can eat, drink, dabble in small talk and land themselves a pretty sweet gig. All we ask is that you polish off your best ironic t-shirt, fill out this short registration form and meet us in Norwood at 6PM sharp.
Where: 425 University Ave., Norwood, MA 02062
When: 4/28/2011 6-8PM EST
Why: Networking
By Greg Jones
If you’ve ever wanted to check out a virtual event live, here is your chance. Starting at 12:30 pm today, We are hosting “Virtual Events for Pharma #VEP11 – How to Create Impact and Maintain Compliance.” Here is a description of the event:
The life sciences industry is in the midst of a virtual revolution. No longer are national and global meetings constrained by venue or geography. Today, life science professionals can gain access to industry expertise, content, and news with the click of a mouse through a virtual engagement platform. Learn how your company can leverage this new trend to dramatically increase your reach to both external and internal audiences while also ensuring compliance with the requirements of our industry.”
We are using the Unisfair platform, and have a number of experts lined up to talk including:
-Taren Grom, Editor-in-Chief, PharmaVOICE
-Derrick Wood, SVP, Creative Services, Cramer
-Peggy Robinson, Directory of Strategic Alliances, Veridex (J&J Co.)
-Brent Arslaner, Vice President, Unisfair
If you plan on attending, the twitter hashtag is #VEP11
If you are interested in the subject matter, the virtual event platform as a solution, or just getting your networking on, come check it out. The keynote starts at 12:45 pm.
/end shameless plug
By Greg Jones
I love Pandora, but I’m too cheap to pay for the ad-free version called Pandora One, therefore I get assaulted several times an hour with annoying audio ads… Until today. Today I loaded Pandora, listened to a few hours of music, completely ignoring the ads, until one from MSN came on offering a free 3 day trial to Pandora One – so I did what I never do, I clicked!
The Pandora player reloaded, the Ads are gone for 3 whole days, and the background/sidebar ad is going to stay MSN branded instead of cycling through the normal bevvy of advertisers. This is awesome for me, because I don’t want to pay for Pandora One, and don’t want to listen to ads. This is also awesome for MSN, because they know I will have 24 hours of exposure (3 days x 8 hours) to their ad, they also get the satisfaction of knowing none of their fellow advertisers will be served to my desktop. They have in effect, sponsored my listening for a short period of time. They just gave me something of value for interacting with their brand. This is also awesome for Pandora, because they are constantly struggling to find a happy balance between paying the bills and keeping their listeners happy.
I hope more people take note of ads that give back. This instant reward forms an immediate connection between individual and a brand. Pretty worthwhile if you ask me!