For over a dozen years, Scott has crafted winning marketing solutions for small and large businesses alike. With a background in interactive design, information architecture and user interface engineering and a focus on building compelling and intuitive user experiences, he collaborates with project teams to craft enduring, dynamic solutions across a variety of marketing channels.
Scott’s balance of left brain and right brain disciplines allows him to gather and clearly communicate client and audience objectives to both the creative and technical teams. His achievements at Cramer include spearheading the establishment of the dedicated Front End Development and User Experience teams. He has also made important contributions to some of our most successful interactive projects including websites, widgets and online applications.
Are You Talkin’ To Me? Understanding Your Audience
Your client has spent millions to develop an amazing new product, and has retained you to spread the word to potential customers. The first thing that you need to ask your client about their latest product offering is, “Who cares?”
Okay, you don’t have to put it quite so bluntly. But your primary objective before diving into any strategies on how to launch the product into the marketplace is to clearly understand the target audience, and determine why they may be interested in the product.
