For over a dozen years, Scott has crafted winning marketing solutions for small and large businesses alike. With a background in interactive design, information architecture and user interface engineering and a focus on building compelling and intuitive user experiences, he collaborates with project teams to craft enduring, dynamic solutions across a variety of marketing channels.
Scott’s balance of left brain and right brain disciplines allows him to gather and clearly communicate client and audience objectives to both the creative and technical teams. His achievements at Cramer include spearheading the establishment of the dedicated Front End Development and User Experience teams. He has also made important contributions to some of our most successful interactive projects including websites, widgets and online applications.
How to Write a Great RFP – An Agency Perspective
I’ve seen several in my day… the RFP (more formally known as the Request For Proposal); everything from one-sheeters to novellas – wacky Craigslist posts to formal fill-in-the-blank protected Excel documents. The RFP can come in many forms—some good, some awful. This post will hopefully guide you in the RFP preparation process to make sure that your RFP is clear, contains the most relevant information and ultimately gets you the results you’re looking for.
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