Cool New Marketing Technologies: Caught and Served

Steve Gogolak

Director of Media and Webcasting

I’m a halfbreed. One part production groupie and one part digital media junkie. I’ve made a feature length film, more shorts than I can count (or remember) and I did all of that before the internet became a “thing” to participate in. Since then I’ve compressed video, authored DVDs, streamed live events, created wireframes, altered designs in Photoshop, written XML and, most of all, had a blast doing everything. I’m a halfbreed – and I’m okay with that.

Steve's posts

Turn Your Virtual Event into an Engaging Virtual Environment

By Steve Gogolak

365 Engagement – Going from Virtual Event to Virtual Environment

View more presentations from sgogolak.

Many organizations have expanded their event productions to include the virtual experience. In my opinion, there needs to be a leap from event to environment. This requires a change in the mindset to combine the best expertise from the event organizer and the best of the marketer to achieve great results.

The traditional event organizer deals with highly concentrated periods of time with high activity level around a specific event deliverable while the traditional marketer deals with longer-term deliverables of ongoing engagement. By capturing both perspectives into one long-term strategy, the end-to-end process becomes one of creating an ongoing environment for engagement.

The new approach takes several strategies into consideration including, core strategy, promotional strategy, environmental design, content strategy and budget. For the core and promotional strategy, the focus is longer-term with looking at overarching goals and more than transactional activity. The marketing effort to drive traffic becomes a constant – rather than specifically related to one specific event. As for the environmental design, it is more than the visual aspect, but must take into consideration how items like the web should continuously evolve and change over time. Event content strategy is typically a one shot blast related to a specific activity. Within the environment approach, it provides for several mini launches to allow for engagement and connection points with the targets. Budgets are a complicated aspect when it comes to events and transitioning to an environment approach. There needs to be a complete understanding of the components of the budget and how they work over time, along with the realization of hidden costs and challenges that might come along the way.

To learn more about the considerations, opportunities, challenges and benefits related to moving from a focused-event to a more comprehensive environment approach, check out Steve’s presentation or contact Steve at “SGogolak@Crameronline.com”. Extensive time, money and effort go into making a great event — why not learn ways to maximize and leverage it over time for the best business results.

Posted in Marketing Technology | No Comments »

North by Norwood: an explosion of marketing and innovation technology

By Steve Gogolak

Howdy, folks. It’s been a while since I’ve posted, which is great for business because it means I’m rockin’ out with plenty of work to keep busy, but a bummer for readers like you… until now! The infamous @DerrickWood has concocted an awesome event for marketers and technology junkies from the Boston area.

Cramer, in association with the Massachusetts Innovation & Technology Exchange (MITX) as part of their FutureM event, brings you North by Norwood, a one-day only event designed to give you an inside look at the marketing innovations and technologies Cramer uses to rock your brand. Take a peek at some of our offerings you’ll see on September 15th.

REGISTER HERE

The line-up from 2-6

  • Digital Marketing Solutions Breakdown: From product launches, lead generation and loyalty programming, Cramer does it all. What’s your challenge, and how can we help you solve it.
  • 3D Projection Mapping: Everyone loves 3D. No one loves the cheesy glasses. Throw them away, and watch how optical illusions can make your presentations literally jump off the screen.
  • 5 Proven Approaches for a Successful Virtual Event: Sometimes you need more than a live event, but do you know how to hold your audience captive by creating a high-impact virtual event? Learn the secrets in this breakout session.
  • The Future of Websites: Leverage responsive design to customize a web sites interface to any device, mobile, tablet or fridge.
  • Bump, Pinch, Tweet: Bring your tablet or smartphone and learn how the future of marketing technology sits in the palm of your hand.
  • Cramer Filmfest: With 70,000 square feet of creative space, we nurture the talent in our building. Experience the videos we’ve created for clients and beyond—including one film screened at the 2010 Cannes Film Festival.
  • Video Compression 101: The marathon process of shooting a great video means nothing if the last leg of the race is done wrong. Compression is the single most important part of video production; learn the art behind the science.

From 6-9

Join us for an epic band jam and a light fare. If your company band is interested in playing on Cramer’s stage, provide your information and we’ll contact you.

REGISTER HERE

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Posted in Digital Marketing, Event Solutions, Marketing Technology, Product Launch, Social Media Marketing, User Experience, Video Production, Virtual Events, Webcasting | 2 Comments »

How Does A Virtual Event Work?

By Steve Gogolak

Transcript:
You may be wondering how one of these virtual events works and what’s in it for your attendees. Let’s take a look.

A virtual event program typically starts with a good deal of pre-event marketing, but we’ll skip that and get right to the experience.

Once you’ve registered for a virtual event and entered the environment, you’re initially placed within the Main Hall or Lobby – terminology isn’t important because you can call it whatever you like.

Here you can adopt a custom environment based on your brand with the appropriate look and feel of the program’s theme.

The Virtual Event’s host walks into the environment and delivers a quick message about the basics of navigating the environment and where to go next.

From the Main Hall, your attendees can travel to the Conference Hall where presentations are taking place.

Every presentation can be customized to be delivered live, on-demand, or “simu-live”. Meaning, pre-recorded but appearing live to the audience. All presentations can be audio or video and include synchronized slide content.

From here, it’s off to the exhibit floor where your attendees can browse the “virtual” trade show floor. Booths within the event function as an exhibition vehicle, virtual meeting room, product showcase, and asset repository all in one.

Booths are the most feature-rich location within any environment and can serve multiple purposes regardless of the type of event you’re hosting.

There are several other locations and features in the environment you should check out. But first, we have to do our own share of marketing.

If you would like to learn more, sign up for our mailing list and we’ll give you access to the complete technical walk through of a virtual event platform. Hope to talk to you soon.

Posted in Virtual Events, Webcasting | Comments Off