Cool New Marketing Technologies: Caught and Served

Rob's posts

Surface at MSNBC for Election Coverage

By Rob Everton

By now you may know I’m a big fan of surface computing, multi-touch interfaces, and specifically, Microsoft Surface. Below is a video of Surface being used on MSNBC to map out election coverage.

As much as I love Surface, this doesn’t look like a good use of the technology. CNN has a multi-touch wall that is better suited for live television than the coffee-table format of Surface. With Surface, the camera has to constantly switch from a front to an overhead shot, which seems awkward. They use Surface’s unique object recognition to change the content on the display to correspond with labeled tiles placed on the surface by the host. This is cool and interesting, but seeing that interaction doesn’t help us as viewers.

See for yourself. I still believe Surface is an outstanding product for retail, exhibits, and corporate demo environments. But this seems a little bit of a force-feed by Microsoft.

Found on Engadget.

If you can imagine it, they can fake it – Samsung Omnia Launch

By Rob Everton

Samsung wanted to make a splash among the hardcore enthusiasts for their new Omnia mobile phone. They realized that the most rabid freaks who follow the phone industry love to produce and watch videos of hot, new, impossible to find products being “unboxed”. It’s a geek ritual that dates back to the days of the stone abacus, when new models were opened in a public square by the winner of a lottery, who had to be a virgin, and who was later fed to a large snake feet first. Clever Samsung saw an opportunity to create the best fake product unboxing video ever. They hoped it would go viral among those hardcore box-watching enthusiasts, who would put it on their blog, Digg it, Tag it, and Tweet it. Ideally it would also spread virally among the second-tier of enthusiasts who actually have to buy the products before opening them. It apparently worked, and I’m obviously one of those geeks. Extra bonus: Now you don’t have to wait for technology to catch up in order to realize your brilliant packaging ideas – just fake it with computer graphics and clever video production.

Found on Engadget.

Live Video Webcast Thursday – Social Media Marketing

By Rob Everton

We’re proud to be joined by some of the greatest minds in Social Media for a live video webcast this Thursday. The details can be found here but the basic gist is: A power discussion about how corporations can face some of social media’s greatest issues: Control, Security, Measurement, and Integration. If you have any interest in social media marketing, this is a must-see.

To learn more about our presenters, check out:
Aaron Strout, VP of New Media, Mzinga (Twitter: astrout)
Rachael Happe, Sr. Director of Social Media Products, Mzinga (Twitter: rhappe)
Laura Fitton, Founder & CEO, Pistachio Consulting (Twitter: pistachio)
Scott Kiekbusch, Director of Digital Marketing Solutions, Cramer (Twitter: adjustafresh)

If you’re looking for me on Twitter, I’m still at foolthrottle.