While writing creative and compelling content has always been my passion, Cramer was the first to actually put the word "writer" in my job title. So how did that happen? Well, my background involves a somewhat sordid history in a variety of marketing-related roles that started with beer (affording me a depth of beer knowledge that no respectable woman should have) and most recently involved pharmaceuticals. While drugs and alcohol will always be near and dear to my heart, my real addiction is writing--specifically, blogging. I started blogging about a year ago as an "experiment", but I haven't stopped since and one of my most sarcastic posts ended up helping me land my dream job at Cramer. So, here I am!
On this blog, I'll be sharing my thoughts on the writing process, content management, and best practices as it relates to content development and execution AND I'll try to make all that interesting and sometimes even funny!
5 dating tips for the email marketer
First dates are exciting, but they also can cause a lot of anxiety. After all, you want to give the right first impression, so you can have a second date, a third or more. But how do you ensure you make a good impression when you don’t know the other person very well?
The whole idea can seem a little daunting–especially to those less experienced.
Email campaigns are a lot like first dates–especially if you haven’t established a relationship with your customers yet. You want to make sure to do everything just right, so you get that second date.
Follow my 5 golden rules of email marketing dating and you’ll be off to a good start:
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