Cool New Marketing Technologies: Caught and Served

Judith Robichaud

Senior UX Designer

During her time at Cramer, Judith worked as a Senior User Experience Designer. With specialties in Interaction Design, Information Architecture and Human Factors, Judith worked to discover what each solution needed in order to succeed.

Before joining Cramer, Judith worked as a User Experience Director at Invesra, where she led and implemented user experience strategy for retirement planning tools. Judith has also worked as VP, Interaction Designer for Bank of America, where she supported all global wealth and investment management initiatives.

Judith's posts

Agile and User Experience Redux

By Judith Robichaud

This subject has some traction on the internet. Even web usability pioneer Jakob Nielsen is chiming in on the subject. Check out his latest post on integrating UX with Agile. It is encouraging to see that progress is being made on this front and that Jakob bids the old waterfall method good riddance.

Some highlights include:

  • Two separate Sprints for design and development
  • The need for UX teams to keep an eye on the big picture versus approaching a design feature-by-feature
  • The diminishing role of a centralized UX team versus distributing UX members into cross-functional project teams

If you haven’t been following this thread, check out previous posts how Agile and UX can get along as well as a post on the daunting myth of releases every two weeks.

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Agile Development, User Experience and the Two Week Myth

By Judith Robichaud

sprints
I recently attended a local UPA (Usability Professional Association) event in Boston. The topic was best practices in dashboard design presented by the folks at Enernoc who use the Agile Development Process to design and build their software. The speaker gave a brief overview about the Agile process, outlining the tenet of releasing every two weeks and the merits of iterative design solely as a prelude to the best practices talk. He did not go deep into it as it was just background for the dashboard discussion. The topic of Agile would be broad enough for its own presentation.

This was proven shortly.
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Posted in User Experience | 2 Comments »

What Do Women Want?

By Judith Robichaud

pinktoolkit_wide

It’s an age-old question. It’s most obviously asked by the men in women’s lives, but marketing and advertising companies also want to know because women typically make 80% of buying decisions in a household. It has been said that the female market is worth upwards of two trillion dollars so the more companies can effectively market to the female audience, the bigger slice of the pie they’ll have.

Beyond “Shrink It and Pink It”
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