A Wider Net

I came to Cramer in 2000 with a background in graphic design and fine art—a BFA from RISD (Go Nads!). Since then I’ve seen Cramer grow from a production house with interactive offerings to a full blown digital marketing agency.

I am a designer with a focus on the intersection of graphic design and interaction. Design is all about communication and what interests me so much about interactive design is that its not only about one way communication—we also have to consider human to computer and human to human communication. Communication then becomes conversation. How do we best facilitate this conversation? That’s the question I try to answer with visual design.

I believe aesthetics are important and visually engaging people to participate in a conversation is as import as making it easy for them to do so. I am fascinated by the little touches that make a good design great – the quick transitions between screens on the iPhone, the simplicity of my Flip camcorder or the typography of some of my favorite blogs. I strive to equal these touches in my work here at Cramer.