I came to Cramer in 2000 with a background in graphic design and fine art—a BFA from RISD (Go Nads!). Since then I’ve seen Cramer grow from a production house with interactive offerings to a full blown digital marketing agency.
I am a designer with a focus on the intersection of graphic design and interaction. Design is all about communication and what interests me so much about interactive design is that its not only about one way communication—we also have to consider human to computer and human to human communication. Communication then becomes conversation. How do we best facilitate this conversation? That’s the question I try to answer with visual design.
I believe aesthetics are important and visually engaging people to participate in a conversation is as import as making it easy for them to do so. I am fascinated by the little touches that make a good design great – the quick transitions between screens on the iPhone, the simplicity of my Flip camcorder or the typography of some of my favorite blogs. I strive to equal these touches in my work here at Cramer.
My Best User Experience of 2009 Removed the “Experience” Entirely
By Colin Henson
Dropbox has become one of my favorite apps/services from 2009. Sure, its not the cheapest backup/sync service available but I would argue that despite its many features and benefits it is one of the simplest to use. In fact it is so simple, you can say that once its set up there’s hardly any “experience” to speak of – it just works. No messing with configurations or trouble shooting your router or any of that. You save a file to one of your Dropbox directories, you move to another computer, and bam, the file is waiting for you in the same directory. It makes moving from laptop to desktop a breeze.
I can’t think of a better user experience. It’s dead simple.
Configuration is not much harder. Clearly the people at Dropbox have gone out of their way to make this as simple as possible. Take a look at their website. The flow is super simple and obvious – watch video, download Dropbox. No barriers.
