With diverse expertise and talents that transcend many disciplines, Bob combines his innate sense of production and music to all of his projects. He serves as both a creative director and original music composer, and his influences can be seen and heard on commercials, documentaries, live events, corporate videos, and interactive programs. Bob always takes sight and sound to new heights resulting in unique products that inspire, captivate, and motivate Cramer’s clients. He creates immersive experiences that are both relevant and always on target with client objectives.
Don’t Look Back???
I’m one of those people who loves to look through old photos. I enjoy mocking the styles and sounds of the past. I also enjoy reminiscing about the good times and pining over the things we thought were great back in the day. I like to remember the things we took for granted then and consider how cool we think they are now. I’m also a guy who likes innovation, new things, fresh ideas and styles. How can I be two people? I don’t know…I just am, and you are too.
If you’re like me, you like things old and new. Maybe even best when vintage styles are refreshed with modern approaches. Like a wood steering wheel on a new sports car. Retro combined with newness often connects us with our past while providing the late-model performance we demand.
So, why is it that we are so repulsed by the idea of revisiting a creative approach we previously did years ago? Why do we snicker at the word “re-purposed” and mutter to ourselves “translation: you don’t have a new idea”?
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When you hear “He thinks differently”, part of your perception may translate to “He’s weird” and you might be right. But being weird is only a bad thing on the school bus and possibly on the playground. As we become adults and enter creative careers, sometimes intermittent “weirdness” is a good thing.